They provide insights into the quality of service, cleanliness, location, and overall experience from previous guests. Positive reviews often highlight exceptional customer service, comfortable rooms, and convenient amenities, while negative reviews may point out issues such as poor maintenance, unhelpful staff, or misleading descriptions. These reviews are valuable for both potential guests, who can make more informed choices, and for hoteliers, who can use the feedback to improve their services. Consequently, hotel reviews have become a crucial factor in the hospitality industry.