Focus on the outcome, not the obstacles.

Juhi Dua - Head - Content

 

“Challenges are bound to come to you. That is inevitable. However, being defeated is often a choice YOU make.”

 

In the spring of 2018, we were presented with a challenge. The Hotels Business needed to be strengthened with individual videos for all premium hotels, to enhance customer’s decision-making ease while booking. We were looking at a scale of over a 1000 videos and needed to create a prototype at the earliest. A couple of earlier prototypes had been rejected, so we knew what not to do, but to define what had to be done. We set out to do the needful, immensely excited at the creative scope of the project.

 

The prototype had to be created keeping budget and scalability in mind, and that did pose some limitations. We found ourselves experimenting, stumbling, and learning. However, one thing that helped us stay on track was our staunch Customer Focus. We looked at whatever we were creating through the customer lens. “If we were booking this hotel, would this film answer all our concerns?” We continued to ask this question until we completed our set of sample films.

 

Sample films were approved in one shot and then came the second challenge—we were asked to deliver first 100 films in a month. There was no doubt that this additional project target had to be delivered to perfection—come what may.

 

We had devised script formats that were engaging and informative, while being scalable and budget-friendly at the same time. We put stringent quality control measures in place to ensure that each script that we wrote in-house translated into a video that would add real value to the user. Despite the volumes we were about to produce, we wanted to maintain consistency in tone, voice and structure throughout. We delivered 104 videos in the first month itself. Our unstinted Commitment to Results showed us the path, and kept us moving steadily towards the final goal.

 

Within the very first month of the videos going live, the revenue team measured a neat spike in bookings and we went on to create over 1100 films, covering all key 4 and 5-star properties featured on the MakeMyTrip platforms. What we have also learnt is—Sometimes challenges come to you, sometimes you go and woo them. Now, we have taken up the responsibility of creating films for our massive Alt Accomodation Inventory. We have delivered the first 60 films already, and it has been a whole lot of fun. Yes, we as a team, always say, “Bring it on!”