A Tripper since 2016, Abhinav revived MakeMyTrip's new user growth for domestic hotels, achieving a remarkable 31% year-on-year increase in 2023. He also successfully crafted a non-metro strategy delivering 20%+ shopper growth from all brand campaigns. He was instrumental in raising MMT app penetration to a record 16%, driving ~30% year-on-year order growth within similar budgets. Under his guidance, all CLM KPIs also touched the highest-ever peaks.
Leadership qualities that helped him bag the prestigious award:
Building trust-taking everyone along; & being biased for action-taking initiative.
Success recipe that he swears by:
Stay hungry, be open to change and stay grounded in success.
When not working, he loves to:
Spend time with his wife & 6-year-old son, travel & play squash and chess.
One quote that forever guides him:
“Choose a job you love and you will never have to work a day in your life.”