Spicejet History

SpiceJet is a low-cost airline based in New Delhi, India. It began service in May 2005. Earlier known as Royal Airways, it is a reincarnation of ModiLuft. SpiceJet marked its entry in service with Rs. 99 fares for the first 99 days. There were 9000 seats available at this rate. It followed it up with a Rs. 999 promotional scheme on select routes. Their marketing theme is "offering low 'everyday spicy fares' and great guest services to price conscious travellers". It was voted as the best low-cost airline in South Asia and Central Asia region by Skytrax in 2007.